The Bluebarrow story
A 28-person office supplies firm, walked end to end — the estate they arrived with, what changed, and what it costs them now. We use an illustrative company so we can show you all of it, including the embarrassing folder.
What they arrived with
What two days did
| Found | Now |
|---|---|
| Three returns policies of three different ages | One current policy — every difference decided by the owner, on the record |
| Two rival price lists and a “DO NOT SHARE” margins tab | One catalogue everyone can ask; margins scoped out entirely |
| Nineteen years of delivery knowledge in Dave's head | A delivery FAQ. Dave: “took nineteen years and an afternoon.” |
| A 2019 handbook scan, wrong about leave | Re-written in an afternoon; new starters are told to read it |
| A Zapier note on a monitor: “don't touch the Zap” | An automations register anyone can read at the moment of panic |
The proof: twelve questions
At the workshop the team wrote down the twelve questions they answer over and over. At go-live we asked all twelve, together, from their own phones.
| Asked | Answered | Cited |
|---|---|---|
| “Do we deliver to Northern Ireland?” | Yes — 1–2 extra working days, surcharge shown at checkout | Delivery FAQ |
| “What's the cut-off for next-day delivery?” | 2:00 pm, Monday to Friday | Delivery FAQ |
| “Can a customer return an opened ink cartridge?” | No — excluded from standard returns | Returns policy |
| “How much is the ergonomic mesh office chair?” | £129.00 | Catalogue |
| “How many days of annual leave do I get?” | 25 days plus bank holidays, rising to 28 after five years | Staff handbook |
| “An order arrived damaged — what do they do?” | Photo within 48 hours; replacement or refund; under £40 nothing to send back | Delivery FAQ + Returns policy |
Six of twelve shown. Twelve of twelve answered, each with the right citation.
The one that went wrong
During early review, the Northern Ireland question was answered incorrectly — the source sentence was genuinely ambiguous. The fix took ten minutes: the document was reworded, and it has answered correctly ever since.
We tell you that unprompted because it's the honest shape of the product. When it's wrong, it shows you exactly which document to fix, and you fix it yourself. No vendor queue, no retraining.
What happens next for a business like this
The Monday view
Sandra's ninety minutes of cross-referencing the webshop, the courier portal and the workbook — assembled automatically instead.
The reply drafter
The ten replies Priya retypes weekly, drafted into her own inbox from the FAQ and live order data. She reads and sends.
Then whatever's next
Built by their own admin, on connections already there — a stock view, a new-starter pack, a monthly sales picture.
See it on your phone, in fifteen minutes
The before-folder, the transformation, and the console answering off-script questions.
Book the demo